Cars Are Becoming Like Smartphones

What if your next car was more like a smartphone?

Connected Travel Chief Operating Officer John Moon wants to do just that, not byrethinking the ubiquitous vehicle从地上，一个La Tesla，但通过创建云层来赋予所有现代汽车with IoT。And it’s happening fast.

“Until recently, creating software and technology in vehicles was like launching a probe to Mars: You have to get everything right before you get it out the door,” said Moon, who left Honda Technologies last year to launchConnected Travel。

该公司提供使用的基于云的平台服务人工智能和机器学习，数据融合，行为科学和游戏技术to capture, understand and drive consumers’ day-to-day mobile activities.

“Now, it’s more like the Hubble telescope: Maybe you can adjust and fix things afterward.”

The startup is partnering with保险公司to increase safe driver discounts, as well as automotive manufacturers to better integrate IoT (Internet of Things) into cars and payment systems to turn vehicles into a virtual shopping cart.

Automotive IoT Fuels Industry ChangeIoT innovations could have a profound impact on the consumer.

这意味着让您最喜欢的咖啡在最近的星巴克自动下令，您的帐户随着您到达驱动器的时间借记。这意味着您的车辆识别燃料里程，将您带到最近，最便宜的加油站，并根据需要转移适当的资金以填满您的罐。一个2020年Juniper Research study预测车载支付将超过2025美元的支付将超过860亿美元。

These are not new concepts, but they’ve always been handled by a mobile device or by an app – not the car itself.

“我认为IOT挑战是，看到用户方面更难，特别是汽车 - 它在很大程度上是连接，数据和远程信息处理测量，”月亮说。

“进入更多用户导向的东西往往会得到更多的视觉效果，因为人们没有受到云图片的启发。”

TechCrunch.估计随着越来越多的汽车IOT投资，车辆很快就可以在车辆周围有超过200个传感器，每个传感器都会产生数据，一分钟。司机将看到更多关联世界的好处，因为它专家为管理这个实时数据的涌入而工作。

数据中心架构正在越来越多地分布，以处理其系统的大量IOT数据。很多有extended their data centersto the public cloud, in part, to process, analyze and store overflow volumes of IoT data.Some have invested in mini-data centers.These self-contained, stand-alone rack-level systems are enabled with compute, storage and network resources.一项研究Marketsandmarkets.forecasts that these satellite data centers will reach a $8.47 billion market by 2022.

消费者和制造商准备好车身

月亮表示即将到来的突破有三种大的原因：语音命令的变化，乘车共享和汽车制造商本身。

First, the rise of voice-command services helps overcome the vehicle’s biggest hurdle: Drivers must keep their hands occupied at all times.

如果有的话，最后十年的文本和驱动立法已经确定了对驾驶经验增加了更多的技术。尽管如此，来自Apple的SIRI到亚马逊的Alexa的语音激活助理平台，用我们的嘴多于我们的手来标准化。

“Voice has brought more prominence to the opportunities since it brings us back to the end-user experience,” Moon said.

不像older technologies，声音足以让客户很容易受到糟糕的经验，设计人员必须在整个过程中优先考虑用户体验。

The voice-activated revolution also means people will have an easier time going from talking assistants in their living room to talking assistants in their car. In-car use of a voice assistant in the U.S. rose nearly 14 percent in 2020 with nearly 130 million drivers utilizing the tech,reports by Voicebot.ai.

其次，乘车共享经济实际上是连接旅行的福音other car-forward tech companies.月亮表示，他对每次消费者拥有的汽车没有担忧。它让他们更需要定制体验。例如，一个车辆的所有者，他们需要为每个驱动程序定制驱动器越多。

“To us, the driver is really more of a user anyway, so how can we create layers and platforms in how we can engage them,” Moon said. “There may be fewer cars, but more actual travel per person, and if this is the case, then we are focused on supporting each drive and making time more valuable as everyone goes.”

Third, the automotive industry itself is recognizing the IoT opportunity – however reluctantly.

“到目前为止，汽车公司是最大的障碍，”月亮笑着说道。“这需要一个部落来建造一辆汽车，许多团体来合作，并不总是独立于其他球队。”

他补充说，“大多数工程师都是机械的，他们知道数据，但他们并不总是了解我们在其他部门的理所当然的用户体验。”

将achilles脚跟变成一个力量

Moon has spent significant time leading technologies as Global Services Manager at HTC, Director of Product Marketing at the payment startup Kovio, and other positions. Cars, though, didn’t come into view until he joined Honda Innovations and spent five years as Managing Director of Strategic Partnerships.

Today, that relationship continues to bear fruit. Connected Travel is working with Honda to launchHonda Dream Drive, a voice-activated companion beamed down to its vehicles.

“I’m surprised at how much leverage my background is giving me into what’s happening with the car now,” said Moon.

汽车的旅程也可以说同样的事情。它不再只是从一点到另一个点，而且对汽车分散的驾驶的技术最大的批评 - 实际上可以让驾驶更安全。

“The tech that’s beginning to make its way into the vehicle right now can make a more effective user experience for the driver that is not distracting. Five years from now, you’ll see something more natural and assistive.”

Moon intends to be at the forefront of making that happen.

Editor’s note: This is an updated article. The original version appeared February 26, 2020.

达蒙布朗是一个有贡献的作家。他为每日写下一列公司。在推特上关注他@Browndamon.。

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